Hey, I'm Danae! 

I'm currently Head of Awareness at FreeAgent, who make award-winning accounting software for freelancers and micro-businesses.  At FreeAgent, I look after the brand, PR, sponsorships and content strategy, and me and my team have written everything from love songs to books for small business owners.  

Before FreeAgent, I worked as a digital marketer at Barrie & Hibbert (now Moody's Analytics), a risk management consultancy and software developer for insurers and banks.  I started at Barrie & Hibbert as a designer and developer, building financial planning tools based on stochastic projections of investments.  

I'm originally from Tennessee, and I moved to Edinburgh to work at Edinburgh Napier University's International Teledemocracy Centre, where I built a blogging platform for community councils and also worked on the Scottish Parliament's first e-petitioning system.  

I also ran a side business as a digital publisher for over five years - the site was called Knickers, and I was a lingerie expert and writer who talked about everything from bra sizing to self-confidence.  

Official bio
Danae Shell is Head of Awareness at FreeAgent, who make award-winning accounting software for freelancers and micro-businesses. Danae is originally from Tennessee and emigrated to Scotland to pursue a career in e-government, working on the Scottish Parliament's original e-petitioning system. Danae has worked as a programmer, web designer, researcher and online publisher before joining FreeAgent as a digital marketer with an emphasis on content marketing. At FreeAgent, Danae and her team have written everything from love songs to books, and are always looking for new ways to help and delight business owners however they can.