My roots include e-government, programming and lingerie.
Hey, I'm Danae!
I'm Chief Marketing Officer at Care Sourcer - the UK’s first comparison and matching site for care.
Before that I was Head of Awareness at FreeAgent, who make award-winning accounting software for freelancers and micro-businesses. I joined FreeAgent when they were at about 30 employees, and left after their IPO, when they were about 140 employees. During my five years at FreeAgent, I built the company's content team and content strategy, kicked off their analytics strategy and data science team, and looked after their PR, Events, social media, and content team.
Before FreeAgent, I worked as a digital marketer at Barrie & Hibbert (now Moody's Analytics), a risk management consultancy and software developer for insurers and banks. I started at Barrie & Hibbert as a designer and developer, building financial planning tools based on stochastic projections of investments.
I'm originally from Tennessee, and I moved to Edinburgh to work at Edinburgh Napier University's International Teledemocracy Centre, where I built a blogging platform for community councils and also worked on the Scottish Parliament's first e-petitioning system.
I also ran a side business as a digital publisher for over five years - the site was called Knickers, and I was a lingerie expert and writer who talked about everything from bra sizing to self-confidence.
Official bio
Danae Shell is Chief Marketing Officer at Care Sourcer, the UK’s first comparison and matching site for care. A native Tennessean, Danae moved to Scotland after university and has worked in the Scottish tech industry ever since. She has worked as a software developer, UX designer, and researcher before settling in as a marketer at FreeAgent during their scale-up period.
I'm Chief Marketing Officer at Care Sourcer - the UK’s first comparison and matching site for care.
Before that I was Head of Awareness at FreeAgent, who make award-winning accounting software for freelancers and micro-businesses. I joined FreeAgent when they were at about 30 employees, and left after their IPO, when they were about 140 employees. During my five years at FreeAgent, I built the company's content team and content strategy, kicked off their analytics strategy and data science team, and looked after their PR, Events, social media, and content team.
Before FreeAgent, I worked as a digital marketer at Barrie & Hibbert (now Moody's Analytics), a risk management consultancy and software developer for insurers and banks. I started at Barrie & Hibbert as a designer and developer, building financial planning tools based on stochastic projections of investments.
I'm originally from Tennessee, and I moved to Edinburgh to work at Edinburgh Napier University's International Teledemocracy Centre, where I built a blogging platform for community councils and also worked on the Scottish Parliament's first e-petitioning system.
I also ran a side business as a digital publisher for over five years - the site was called Knickers, and I was a lingerie expert and writer who talked about everything from bra sizing to self-confidence.
Official bio
Danae Shell is Chief Marketing Officer at Care Sourcer, the UK’s first comparison and matching site for care. A native Tennessean, Danae moved to Scotland after university and has worked in the Scottish tech industry ever since. She has worked as a software developer, UX designer, and researcher before settling in as a marketer at FreeAgent during their scale-up period.